Epsilon Website Launch
Inspired by the passion for providing solutions and the depth of thought leadership content, the new website vision and evolution of Epsilon’s brand has come to life by prioritizing strategy, data and smart design. The new website features persona analysis, our industry expertise through data and a show-don’t-tell design mentality across all vertical and product pages. Live site launched https://www.epsilon.com/us
The original Epsilon/Conversant integrated website launch created many challenges and learnings. By creating a design system composed of modules, components and UX/UI integration, the website was born out of smart, efficient and data driven design. This site structure positions thought leadership content as the center of the experience, and it is oriented towards both existing and prospective customers.