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Epsilon Website Launch

Epsilon’s new website and brand evolution

Epsilon Website Launch

Inspired by the passion for providing solutions and the depth of thought leadership content, the new website vision and evolution of Epsilon’s brand has come to life by prioritizing strategy, data and smart design. The new website features persona analysis, our industry expertise through data and a show-don’t-tell design mentality across all vertical and product pages. Live site launched https://www.epsilon.com/us

 

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Header animation

To create a modern and simplistic user experience, the design and flow of information was balanced with revealing animation leading user from the headline to our product device.

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Case Study animation

Our website features subtle animation to intrigue, educate and engage our users with our content to ultimately lead them to contact us.

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The original Epsilon/Conversant integrated website launch created many challenges and learnings. By creating a design system composed of modules, components and UX/UI integration, the website was born out of smart, efficient and data driven design. This site structure positions thought leadership content as the center of the experience, and it is oriented towards both existing and prospective customers.